eZ Newsletter

Unrequested advertising messages via email, SMS or fax irritate and annoy your potential customers. With permission-based marketing, however, the message recipient has declared interest and given consent in advance. Feedback rates of over 5% show the effectiveness of this form of direct marketing.

Integrated communication

Does your newsletter production mechanism support different focus groups and output channels, such as mobile phones, fax, email, web and print? Does it optimise newsletter quality, easing collaborative content creation? Does it promote effective follow-up?

Content creation is key to the success of a newsletter campaign, especially when dealing with diverse customer segments. Many companies find it difficult to leverage and reuse existing content due to barriers between departments, conflicting individual priorities or incompatible content formats. Conventional newsletter systems are generally limited, in that they cannot reach recipients via their preferred communication channel (for example MMS, SMS or fax). The eZ publish Newsletter System has been developed based on enterprise requirements for integrated communication solutions.

Using the eZ publish Newsletter System, a list of recipients can be compiled within a campaign-related mailing list. For example, users might subscribe to newsletters regarding different areas of interest via a double-opt-in approach on the company web site. Optionally, an administrator can approve new subscriptions depending on the information or focus group. While sending a newsletter, integrated bounce management verifies which recipients have been reached. The system distinguishes between 'soft' and 'hard' bounces (that is, recipients who are temporarily unavailable versus permanently dead addresses).

In addition to the manual subscription of users via a website, recipient addresses can be imported from third-party systems. This functionality is especially useful when accessing purchased address databases, addresses of business partners or data from CRM systems. To further support permission-based marketing, newsletter recipients can change their personal settings and can remove themselves from the newsletter distribution list.

The real costs of a professional newsletter solution usually become visible only after purchase. The eZ publish Newsletter System provides a total solution, including the software as well as the service package, for a reasonable price that can be used to calculate the real cost of investment. The service package supports the entire newsletter life-cycle, from planning through to implementation, installation, training and system maintenance. eZ Systems hosting partners can even help you deploy the system in a cost-saving way without investing in in-house infrastructure.

The eZ publish Newsletter System is an out-of-the-box solution based on eZ publish extensions which are available as Open Source software. Based on our principle that openness is the basis of innovation, the whole Newsletter System is upon purchase available as Open Source software under the GNU General Public License (GPL). Optionally, you can choose a traditional commercial license. Regardless of your license preference, you will benefit from our professional development expertise, our information management experience and the community of innovators associated with eZ Systems.